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Research papers

Using research to develop Woolworths greatest asset

In recent years Britain has experienced a lengthy period of recession and depressed consumer demand. The successful retail organisations have sought further efficiencies in their distribution, operations, stock-holding policies and marketing to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Michael Hague-Moss, Howard Warren
June 15, 1993
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Citation

Hague-Moss and Warren (1993a, June 15). Using research to develop Woolworths greatest asset. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-woolworths-greatest-asset


Research papers

Improving the standing of manufacturers among their key retail accounts

This paper describes how the growing concentration of retail power has made it increasingly important for manufacturers to optimise their relations with their key customers in order to secure a more favourable position there. This need has stimulated...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Martin Simmons, Michael Hague-Moss
June 4, 1986
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Citation

Simmons and Hague-Moss (1986a, June 04). Improving the standing of manufacturers among their key retail accounts . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-standing-of-manufacturers-among-their-key-retail-accounts-


Research papers

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Michael Hague-Moss, Barrie Parker
Company: Colgate-Palmolive
June 15, 1982
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Citation

Hague-Moss and Parker (1982a, June 15). The role of trade attitude research upon the business strategy decision making process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-trade-attitude-research-upon-the-business-strategy-decision-making-process